June 24, 2011

Europe protects online shoppers

by Jan Harris

The European Parliament has passed a new law protecting consumers across Europe when they shop online.

All European citizens will now have the same rights on prices, delivery and returns.

The law also gives shoppers a two-week period in which they can return goods they decide not to keep and the right to precise information on prices and how they can contact the trader.

As well as giving consumers additional protection, the law is also expected to cut red tape for SMEs and make cross-border trade easier.

The Directive, which must now be approved by the Council of Ministers, has come at a good time, with online shopping on the increase.

According to research by shopping search engine Shopzilla, the increasing use of tablets is set to drive the growth of e-commerce in Europe.

The research found that 6% of shoppers already own a tablet and 20% more plan to buy one within a year.

The launch of the iPad has resulted in a massive increase in e-commerce in the USA and Europe looks set to follow.

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