September 21, 2011

Armstrong Communications join UK Cloud Alliance

by Kerry Butters

Armstrong Communications PLC have announced they are to become a member of the UK Cloud Alliance (UKCA).

The UKCA are “a collective of UK-based technology firms and service providers” who help businesses to implement technological changes by bringing them together with local providers.

“This initiative brings together the best that cloud computing has to offer, but delivered via local infrastructure, and by local service partners,” they say.

Armstrong Communications provide a range of telephony services and say they have “seen a growing interest in cloud services”.

They believe that joining the UKCA is a “logical choice” and hopes to help businesses who are looking to “transform their operations in readiness for future growth”.

Justin Walton, Sales and Marketing Director at Armstrong Communications said: “The types of people who choose to work with the UK Cloud Alliance, either as members such as ourselves, or indeed as customers, are forward thinking and visionary.”

“Business leaders know how they want to use technology now and into the future; doing things the old fashioned way is no longer driving competitive results. They recognise it is time for them to begin their transformational journey to the cloud with the expertise and consulting capabilities of the UK Cloud Alliance.”

The initiative is intended to help medium sized businesses take advantage of cloud-based services without spending the earth on “refresh cycles for hardware and software”.

Global providers often don’t have the local infrastructure in place in order to effectively be able to support companies on a local level.

The UKCA helps businesses cut back on capital expenditure on both infrastructure and equipment, freeing up resources to help them grow.

Cloud services can also free IT departments from the routine maintenance work that saps both their time and money.

The UKCA is powered by Star who use an advanced cloud based platform and have data centres dotted around the country.

Their “technology roadmap will deliver on-demand, cloud computing services to UK businesses who want immediate access to the latest enterprise technologies”.

Ricky Hudson, CEO of Star, commented, “We welcome Armstrong Communications to the UK Cloud Alliance. This is about serving up technology services to UK businesses because they like being looked after by local organizations they can get to know, grow with and trust.”

“Together, Star, Armstrong Communications and the rest of this Alliance will bring the innovation and value promised by cloud computing to the most dynamic sector of the UK economy.”

For more information on the services of UKCA click here.

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