October 21, 2011

Google AdWords failing SMEs

by Jan Harris

Less than a fifth of SMEs manage to generate enough online sales through Google AdWords to cover the cost of the service, according to a recent survey of 500 small UK businesses by YouGov. John Cheney, the CEO of Workbooks.com which published the results of the survey, said: “One company found that for every £1 […]

September 29, 2011

CAP issue new broadband advertising guidelines

by Kerry Butters

The Committees of Advertising Practice (CAP) has issued new guidelines for broadband providers on how they advertise speed and usage. The new guidance means that service providers will no longer allowed to claim their broadband is unlimited if there is any charge imposed on users who exceed a certain threshold. CAP says that whilst ISPs […]

September 9, 2011

Twitter in no hurry to prepare for IPO

by Kerry Butters

Whilst is seems that Facebook are beefing up their board in order to prepare for an IPO next year, it would appear that Twitter are in no hurry to follow suit. According to a report by Reuters, the social media site want to step up their efforts to generate revenue through advertising. However, the report […]

June 19, 2010

Twitter launches promoted trends in monetising effort

by Darren Allan

Twitter has unveiled its first ever trending topic which an advertiser has paid to have displayed amongst its list of the most popular topics. Disney is the company in question, and it has forked out to promote Toy Story 3 (which is just out in the States) on Twitter. The promoted trend appears at the […]